The Bayou Startup Showcase is a yearly event held by UH Red Labs and Rice Owlspark that hosts various tech startups. Like businesses, tech startups are never truly complete. They are constantly pushing the boundaries in technology with innovative ideas. This concept of never being complete was used to deconstruct the lettering and typography of the branding supported by lines of coding as a textural element. The branding had to be flexible enough to be applied to different surfaces and media that would be used throughout this event.